Flash Media

Flash Media Format

When Flash first entered the market as a streaming delivery platform it was both a blessing and a curse. The player was already present on nearly all computers so the idea that viewers on any OS would not have to download any player and could simply watch your content with ease was amazing. Sadly the first versions of the servers didn’t hold up to the demand for the product. Server performance was much lower than that of the Windows Media Servers resulting in the need for many more servers to support the same size audience. Pair this with very high server licensing costs and it caused the format to get off to a rocky start. Providers that were offering the format had to charge higher rates or even take losses on hosting for the format.

Luckily the demand for the format was high enough to overcome the issues. 3rd party developers started developing servers to support the format that offered higher performance and Adobes version got better as well.

Today Flash is considered to be the delivery format of choice for most users. The one flaw currently is the lack of mobile delivery to some devices like the iOS (iphone, ipad etc) devices. With increasing mobile speeds as well as increased tablet usage the need for support for these devices is very high. Thankfully there are hosts like Audiovideoweb.com that use technology that detects these devices and switches to a compatible html5 player automatically. The demand for these services is only going to increase as Adobe has recently announced they will stop developing flash players for mobile devices. This will continue the push to html5 as the preferred delivery method.

More Reading:

Broadcast a Live Event – Adobe Flash Media Encoder

Streaming Video Formats — Flash